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Visitor Readiness Report

It’s amazing how many cities and regions spend money trying to attract tourism and economic development customers, but at the same time are leaking dollars out the “back door” and not realizing the benefits from their efforts. There are probably thirty or forty low cost (and no cost) visitor-related solutions that most small cities can immediately implement. The purpose of this intensive process is to identify these opportunities.

Visitor Readiness Reports are specially designed for small, ambitious communities wanting to build their visitor economy. The TDM team will demonstrate how the community can use cost-effective techniques and ideas to attract more visitors, stop leaking dollars, boost customer satisfaction, and increase local business prosperity, while preserving marketing funds.

Cities and regions that plan for and accommodate the changing needs of today’s discerning visitors are more likely to generate the increased jobs and benefits that go with this added income in the local economy. Today’s visitors are more knowledgeable and tech-savvy, and this is changing the way that cities must relate to them through their communications and visitor experiences.

A TDM Visitor Readiness Report is specially designed for volunteer committees and small cities. We bring an objective perceptive and unbiased eye to the community to ensure that the place is truly focused on customer needs, communicating effectively, is well organized for tourism and can consistently deliver the memorable and quality moments that visitors are seeking.

Depending upon the size of the community and travel costs involved, a Visitor Readiness Report usually costs US $7,500 to $15,000.

Among the issues that we address in tourism planning are:

Accessibility
Amenities and facilities
Attractions
Branding and positioning
Brochures
Gateways
Infrastructure
Marketing applications

Service standards
Signage
Streetscapes
Trip planning experiences
Visitor information
Visitor services
Wayfinding
Web marketing

We set every action with you to ensure that they are grounded in your market realities and within your resources. Working together in this way, you can identify not only the greatest priorities, but how to do it, who should be responsible and how it may be funded. This ensures that these plans are easy to follow, clearly understood, and do not “sit on the shelf gathering dust”.

If you would like to know more, please send us an e-mail or give us a call.

Total Destination Management specializes in tourism planning, economic development, destination branding and creating city brands. This page includes information about Bill Baker, Tourism Destination Management, place branding, city branding, county branding, regional brand, community branding, tourism readiness report, destination audit, tourism strategy. Our experience includes developing a city image, a tourism tagline or slogan, branding workshops, tourism research, a city motto, a regional tourism brand, a community identity and much more.