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The TDM Brand Discovery Workshop

"You far exceeded our expectations and we are excited to have been able to spark renewed cooperation and understanding of the issues due to your excellent presentation and very results-focused questions. You did your homework; the presentations were tailor made for Chemainus. We would all be very pleased to recommend your services to any small or large city."

- Chemainus BC Canada

"Billings is abuzz with Bill Baker. Your presentation and advice addressed everything we had hoped for and more."

- Billings MT Chamber of Commerce

"Your round-table workshop with city marketers certainly advanced our thinking on branding and tourism marketing, and has given them a lot to take back to their individual destinations."

- Delaware Tourism Office

Conducting a Brand Discovery Workshop is a great way to start or fast-track brand planning for your city or region. This intensive session enables you to engage an objective outside expert to inform your stakeholders and identify the local issues that should be addressed for successful city branding on a limited budget.

A Brand Discovery Workshop is ideal for your city when any of the following situations are present.

City leaders and city marketers do not fully understand the benefits of city branding.
They are unsure of the right steps to go about building a successful city brand that will resonate with key audiences.
You need a catalyst to rally potential partners to support and jump-start the project.

This energizing 3 to 4 hour workshop features a presentation on the essentials of city and community branding and then an interactive strategic planning session for your board or marketing committee that employs many of TDM’s proprietary systems and delivers a fresh and objective view of your city. We include practical exercises to jump start your branding, avoid pitfalls and address the issues that will be critical to build a distinctive, powerful and profitable brand for your city.

The cost of US and Canadian-based Brand Discovery Workshops are usually US $4,000 to $7,500, including travel costs and complementary copies of Destination Branding for Small Cities (numbers limited). Bill is also available to conduct this workshop internationally.

How to Schedule a Brand Discovery Workshop
If you would like to a schedule Branding Discovery Workshop, simply e-mail Bill or call (503) 692 4603 (9 am - 5 pm Pacific Time).

Our Brand Services include:

Total Destination Management specializes in tourism planning, economic development, destination branding and creating city brands. This page includes information about Bill Baker, Tourism Destination Management, place branding, city branding, county branding, regional brand, community branding, tourism readiness report, destination audit, tourism strategy. Our experience includes developing a city image, a tourism tagline or slogan, branding workshops, tourism research, a city motto, a regional tourism brand, a community identity and much more.