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City, Community and Destination Branding
These questions are at the heart of branding places, and to effectively answer them requires a well researched and carefully crafted strategy that is distinctive, inspiring and unifying. If you only want a tagline and a logo, we are probably not the team for you. But if you want a genuine brand strategy that will empower your city to rise above the other 22,000 incorporated cities and 2,400 counties in the USA, we can certainly help you. Genuine Branding Provides a Strategic Toolkit We conduct affordable and insightful research to develop the strategic tools to improve your city’s image, build a stellar reputation, and boost your tourism, relocation and economic development performance. It’s a strategic toolkit, not just a snappy tagline and graphics. A TDM City Branding Blueprint makes a powerful contribution to your city by providing the directions for greater efficiency, seizing competitive advantage and accurately reflecting the city’s vitality and attractiveness. You will be armed with improved targeting, pin point positioning, stronger messages and techniques to hit customer hot buttons, innovative product development ideas, plans for addressing the city’s self image, and new ways to capitalize on the co-operative energy and resources of partners. This enables you to better connect with prospective visitors, investors, residents and other key audiences. A World of Community-Based Branding Experience Our team is adept at working in complex political situations in which we may need to draw together hundreds of active constituents to convey one message and speak with one voice. We achieve this with a minimum of controversy because of our proven systems and only team members with over twenty-five years of destination branding and marketing experience work on our assignments. We have been defining and building winning brand strategies for places of all sizes, from cosmopolitan cities such as Durham NC, rural communities like the Yakima Valley WA, event cities such as Oshkosh WI and urban regions like Northwest Chicago IL to the nations of Australia and Hong Kong. Our Brand Services include: |
Total Destination Management specializes in tourism planning, economic development, destination branding and creating city brands. This page includes information about Bill Baker, Tourism Destination Management, place branding, city branding, county branding, regional brand, community branding, tourism readiness report, destination audit, tourism strategy. Our experience includes developing a city image, a tourism tagline or slogan, branding workshops, tourism research, a city motto, a regional tourism brand, a community identity and much more. Copyright 2007-2010 - Total Destination Management |
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