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Brand Research

As seasoned destination marketers, we bring a pragmatic outlook to all of our research assignments. Our research approaches are designed to suit the specific composition, location and dynamics of each location, its markets, past marketing efforts, and the available budget.

We don’t run up our client’s budget with unnecessary “nice to know” research, such as the profile and buying behavior of the local community. Instead, we zero in on the information that’s really essential and impactful for effective tourism and economic development. We deliver this new learning from our research in an easy to understand and actionable format. Each component must contribute directly toward better outcomes which will resonate with the key markets, highlight the city’s distinctive strengths and lead to the right messages, all while being aligned with community values.

Our city branding research components include:

Communications audits
Competitor and neighbor analysis
Focus groups and workshops
In-depth interviews
Logo and tagline candidate testing
Media audit
Mystery visitor reviews
Product analysis
Visitor and customer profiles
Visitor readiness assessments
Visitor source and activity mapping

Total Destination Management specializes in tourism planning, economic development, destination branding and creating city brands. This page includes information about Bill Baker, Tourism Destination Management, place branding, city branding, county branding, regional brand, community branding, tourism readiness report, destination audit, tourism strategy. Our experience includes developing a city image, a tourism tagline or slogan, branding workshops, tourism research, a city motto, a regional tourism brand, a community identity and much more.