Bill Baker is Chief Strategist for Total Destination Marketing. He is recognized internationally as a leader and pioneer for his success in marketing and branding hundreds of cities, regions, and nations with a wide range of tourism solutions. Since 2000, he has been based in Oregon and is focused on boosting the competitiveness and performance of small cities and regions in the USA in tourism and economic development.
Bill has developed successful tourism and branding strategies for dozens of locations throughout the United States and Australia. He was directly involved in some of Australia's most respected international campaigns in the U.S.A. and Europe for more than a decade. He also produced tourism strategies for the Sydney 2000 Olympic Games, and has been asked to provide strategic counsel to destinations around the world including Hong Kong, Guam, India, Macau, and Saudi Arabia, as well as Australia's global branding and integrated marketing campaigns.
Bill has been interviewed by CNN, NPR, The Travel Channel, New York Times, Los Angeles Times, New Yorker, Forbes, Inc, USA Today, as well as many leading international outlets. He is widely published and is the author of the best-seller, “Destination Branding for Small Cities”. He is always in demand as a speaker on place branding, energizing seminars and educational forums around the world.