7A Place Branding Blueprint

A 7A Place Branding Blueprint is highly valued because it’s grounded in years of experience, thorough research and sets the directions for using one look, one voice, and focused content to convey the city’s distinctive sense of place and stories.  The 7As are the subject of Bill Baker’s internationally acclaimed best-selling book,Destination Branding for Small Cities."


The 7A Place Branding Blueprint follows our acclaimed 7A Destination Branding System. This proven approach constantly yields results for small cities. It enables us to identify your city’s competitive DNA, how to stand apart from competitors and reach your true potential for tourism, economic development and community marketing.

The 7As recognize the special nature of place branding. It follows a consultative approach with extensive qualitative and quantitative research that ensures community buy-in and a detailed understanding of the market. This ensures that we capture the city’s “heart & soul” and that solutions are realistically grounded in your operating and competitive environments. 7As lead to a realistic and sustainable brand and market breakthroughs that may otherwise not have been possible.


A 7A Place Branding Blueprint typically includes:

  • Brand Coaching: Every step of the way we demystify and simplify branding for all involved.

  • Brand Research: Over a dozen qualitative and quantitative research studies are summarized in a Research Fieldwork Report.

  • Competitive Analysis: We pinpoint the city’s points of difference and competitive advantages.

  • Brand Platform: The brand foundation including personality, emotional benefits, and positioning.

  • Verbal Identity System: Create tagline options, stories, key words and messaging to convey the brand.

  • Brand Graphics: The distinctive brandmark / logo, color pallet and design concepts.

  • Brand Style Guide: Comprehensive standards to help maintain brand consistency in all graphic expressions of the brand.

  • Brand Communications: Guidelines for content marketing and embedding the brand in digital and traditional media, signage, and more

  • Product and Experience Plan: The actions to design and deliver exceptional experiences to support the brand.

  • Brand Blueprint: This practical manual outlines how the brand should be communicated, managed, and monitored to ensure its long term sustainability. Importantly, it will demonstrate how to embed the brand in strategies, marketing and product development programs.

Start With a Free Consultation

If you would like to know more about a 7A Place Branding Blueprint, please contact us.  Also take advantage of a free consultation to discuss your branding challenges.

To get started, please contact us or call us at 503-692-4603 (Pacific Time) for an appointment.


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