A 7A Place Branding Blueprint is highly valued because it’s grounded in years of experience, thorough research and sets the directions for using one look, one voice, and focused content to convey the city’s distinctive sense of place and stories. The 7As are the subject of Bill Baker’s internationally acclaimed best-selling book, “Destination Branding for Small Cities."
The 7A Place Branding Blueprint follows our acclaimed 7A Destination Branding System. This proven approach constantly yields results for small cities. It enables us to identify your city’s competitive DNA, how to stand apart from competitors and reach your true potential for tourism, economic development and community marketing.
The 7As recognize the special nature of place branding. It follows a consultative approach with extensive qualitative and quantitative research that ensures community buy-in and a detailed understanding of the market. This ensures that we capture the city’s “heart & soul” and that solutions are realistically grounded in your operating and competitive environments. 7As lead to a realistic and sustainable brand and market breakthroughs that may otherwise not have been possible.
A 7A Place Branding Blueprint typically includes:
If you would like to know more about a 7A Place Branding Blueprint, please contact us. Also take advantage of a free consultation to discuss your branding challenges.
To get started, please contact us or call us at 503-692-4603 (Pacific Time) for an appointment.