Recent activity

September 8th 2015

Why Isn’t Anyone Supporting our City Brand?

In recent months I fielded calls from two frustrated CEO’s of DMOs, one in Australia and one in the USA with the same question, “why isn’t anyone supporting our new brand?” Both had launched their brands about 3 years ago and were finding that their DMO was the only organization...


August 11th 2015

Scenic Bikeways Boost Rural Oregon Economic Development

Scenic Byways have been a fixture of the American touring landscape since the early ‘90s. The program was established by Congress in 1991 to preserve and protect the nation's scenic but often less-traveled roads and promote tourism and economic development. They have been particularly successful in boosting tourism in small...


July 22nd 2015

Are These Nine Tourist Icons Dying?

A recent feature on CNN warning of the dangers of tourism to some of the world’s most iconic locations caught my attention. While many places around the world are doing an admirable job in protecting their sites of great cultural and natural significance, some of the most unique and popular...


July 14th 2015

Who’s Killing America’s Summer Vacation?

During my years visiting, living and working in the USA, I never cease to be aware at how hard Americans work and how little vacation time they receive. Actually, the USA is the only Advanced Economy not to provide its workers with guaranteed vacation time. Employers are not required to...


June 22nd 2015

Will Japan’s Tourism Boom Lead to a Place Branding Boom?

Over the years many of my most well-travelled friends have said that Japan is the most beautiful and fascinating country they have visited. It turns out they were well-informed early adopters because Japan is emerging as one of the world’s hottest destinations following decades of sluggish visitation numbers. The cheaper...


Why the TDM Team?


Our sole focus is on creating destination branding and tourism assessments that transform the tourism marketing and prosperity of  cities, counties and regions.


We work with you to create a rallying point to unite your partners around your city's most competitive and distinctive identity. A TDM brand strategy sets the directions for using one look, one voice, common themes, images and words to make your city as distinctive and attractive as possible.


For decades we have been creating successful place branding strategies and tourism assessments for ambitious destination marketing organizations (DMOs), convention & visitor bureaus (CVBs), Chambers of Commerce, and government agencies and national tourism offices.




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