Recent activity

August 19th 2014

Is Your Tourism Marketing Stuck in the Membership Rut?

Last week I spent some time waiting in a Chamber of Commerce visitor information center before a meeting. Glancing through many of the tourism brochures for nearby destinations, I was surprised to see how many did not immediately convey a reason to visit their community. They simply launched straight into...

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August 10th 2014

Are You Missing the Customer’s Most Important Question?

At the invitation of a friend I recently sat in on a Chamber of Commerce meeting where one agenda item was the design of their new website and brochure. Once attendees started discussing the merits of the designs, I was immediately struck by how their comments were limited to their...

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August 7th 2014

What’s the Value of Beach Tourism?

A few months ago I was asked by a City Manager on the East Coast why he should allocate money from his City budget to a natural public space such as a beach. This City Manager struck me as the kind of person who was a “numbers man” and would...

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July 27th 2014

What Were the Two Words Steve Jobs Hated Most?

According to Kyle Russell in a recent Entrepreneur article the two words that Steve Jobs hated most were “marketing” and “branding”. Jobs reckoned that people too readily “associated branding with advertising and commercials and artificial things”. He felt that people’s relationship with the product was much more important. He considered...

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July 14th 2014

What Does Phil Collins’ Love of the Alamo Tell Tourism Marketers?

It turns out that English singer Phil Collins has been captivated since he was five years old by the Battle of the Alamo in San Antonio TX. He has been so captivated by it that he has become the largest private collector of Alamo memorabilia by amassing over 200 artifacts...

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Why the TDM Team?

We work with small urban, rural and coastal communities, downtowns, touring routes and regions to make them the preferred destinations for visitors, talented people, investors, and new businesses.

 

We simplify branding and deliver excellence in research, destination branding, rural tourism, creative design and training to make them more compelling, unified, and competitive.

 

Our work stands the test of time and is always imaginative, practical and immediately actionable. We always look beyond the obvious to dig deeper. This allows us to join the dots in the most creative and unexpected ways. We don’t settle for bland, feel-good or pie-in-the-sky.

 

 

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