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“... this is an excellent book ... it should be essential reading for anyone involved in the study and implementation of city branding.”

Journal of Brand Management
November 2009


Golf in Northern California

 

Catalina Island, California

 

Greenwich, England

 

Majorca, Spain

 

Canoeing in Minnesota

 

Monument Valley, Utah

 

Total Destination Management is an internationally respected leader in city branding, brand research, tourism strategies and visitor readiness reports for cities and regions of all sizes.

Our time-tested research methods, strategic analysis, creative solutions and practical advice has assisted over one hundred locations in North America and around the world to improve their tourism and economic development performance.

We work with forward-looking destination marketing organizations (DMO), Convention & Visitor Bureaus (CVB), Chambers of Commerce, Cities, Counties, economic development agencies, and other government agencies.

Contact us to see how TDM can boost your city’s image and increase your tourism and economic development performance.

PORTLAND (MAIN OFFICE) • NEW YORK CITY • KANSAS CITY • TUCSON • SYDNEY

This is a comprehensive, low cost action plan identifying the critical action necessary to boost the tourism performance of small cities.
This energizing workshop includes a presentation and interactive exercises to jump start your brand planning, avoid pitfalls and address the issues critical to shape a strong, competitive city identity.


Sharpen your competitive edge, focus messages, generate stakeholder unity, deliver outstanding experiences and increase the effectiveness of your city’s marketing through a brand management strategy.


Invigorate your next conference, seminar or training program by involving an internationally respected author and expert on tourism and city branding.

A TDM plan, review or coaching session can improve your tourism, marketing, funding, and organizational performance.


Total Destination Management specializes in tourism planning, economic development, destination branding and creating city brands. This page includes information about Bill Baker, Tourism Destination Management, place branding, city branding, county branding, regional brand, community branding, tourism readiness report, destination audit, tourism strategy. Our experience includes developing a city image, a tourism tagline or slogan, branding workshops, tourism research, a city motto, a regional tourism brand, a community identity and much more.

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