Recent activity

May 21st 2015

Is Your Tourism Marketing Tapping into Visitor Feelings?

In my book I have observed how successful places focus on delivering emotional and social benefits. They are concerned by how they will make people feel, rather than relying on boring lists, facts and details. I recently came across similar comments by brand strategist Megan Kent where she said, "Marketers...

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April 29th 2015

Why is Wayfinding Integral to Place Branding? PART TWO

Last week we considered how a wayfinding system adds to how we interact with locations and its importance to place branding. In order for a wayfinding system to support a brand and provide outstanding experiences at critical touchpoints, a comprehensive brand strategy should firstly be fully developed and ready for...

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April 15th 2015

How Does Wayfinding Support Place Branding? PART ONE

The primary function of wayfinding is to guide people to places. It has a vital role to play in connecting the physical environment of the destination with the needs and emotions of visitors (as well as residents) who want to be stimulated, entertained, educated and challenged. It should help them...

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March 29th 2015

Whose Place Brand is it Anyway?

Last week I was reminded of the fragility of place brands and how they need to foster deep community roots from the start of their brand planning process. The marketing manager of a small destination marketing organization (DMO) told me that his city had completed a brand strategy during the...

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March 23rd 2015

Does Tourism Marketing Boost Long-term Economic Growth?

The most detailed econometric study ever conducted into the impacts of tourism-related branding and marketing on cities has revealed some eye-popping outcomes. The study, “Destination Promotion: An Engine for Economic Growth” was presented at the Annual Meeting of Destination Cleveland last Monday, March 16th. The study was conducted by London-based...

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Why the TDM Team?

 

In addition to conducting energizing Board Retreats, our sole focus is on creating destination branding and tourism strategies that transform the tourism and prosperity of  cities, counties and regions.

 

We work with you to create a rallying point to unite your partners around your city's most competitive and distinctive identity. A TDM brand strategy sets the directions for using one look, one voice, common themes, images and words to make your city as distinctive and attractive as possible.

 

For decades we have been creating successful place branding strategies and tourism assessments for ambitious destination marketing organizations (DMOs), convention & visitor bureaus (CVBs), Chambers of Commerce, and government agencies and national tourism offices.

 

 

 

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