Recent activity

June 22nd 2015

Will Japan’s Tourism Boom Lead to a Place Branding Boom?

Over the years many of my most well-travelled friends have said that Japan is the most beautiful and fascinating country they have visited. It turns out they were well-informed early adopters because Japan is emerging as one of the world’s hottest destinations following decades of sluggish visitation numbers. The cheaper...


June 7th 2015

What are the Greatest Opportunities in Branding Small Cities?

Branding cities of all sizes can at once bring great opportunities and also real challenges. Get it right and there can be great synergy, focus and prosperity. Hit the wrong notes and there can be lost momentum and wasted funds. Of course, the brand journey can reveal more opportunities and...


May 21st 2015

Is Your Tourism Marketing Tapping into Visitor Feelings?

In my book I have observed how successful places focus on delivering emotional and social benefits. They are concerned by how they will make people feel, rather than relying on boring lists, facts and details. I recently came across similar comments by brand strategist Megan Kent where she said, "Marketers...


April 29th 2015

Why is Wayfinding Integral to Place Branding? PART TWO

Last week we considered how a wayfinding system adds to how we interact with locations and its importance to place branding. In order for a wayfinding system to support a brand and provide outstanding experiences at critical touchpoints, a comprehensive brand strategy should firstly be fully developed and ready for...


April 15th 2015

How Does Wayfinding Support Place Branding? PART ONE

The primary function of wayfinding is to guide people to places. It has a vital role to play in connecting the physical environment of the destination with the needs and emotions of visitors (as well as residents) who want to be stimulated, entertained, educated and challenged. It should help them...


Why the TDM Team?


In addition to conducting energizing Board Retreats, our sole focus is on creating destination branding and tourism assessments that transform the tourism and prosperity of  cities, counties and regions.


We work with you to create a rallying point to unite your partners around your city's most competitive and distinctive identity. A TDM brand strategy sets the directions for using one look, one voice, common themes, images and words to make your city as distinctive and attractive as possible.


For decades we have been creating successful place branding strategies and tourism assessments for ambitious destination marketing organizations (DMOs), convention & visitor bureaus (CVBs), Chambers of Commerce, and government agencies and national tourism offices.




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