Destination branding

Recent activity

October 21st 2014

Portland Airport Food Carts Embrace the City Brand

A few months ago I posted about the positive role airports can play in city branding and unfortunately how most airports fall short. At that time I mentioned that Portland International Airport (PDX), in my home city, is very much an exception. It constantly works at being a welcoming gateway...

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October 13th 2014

Wise City Branding Advice from Vizag, India

There are so many misperceptions surrounding the branding of cities and there is barely a week goes by where we don’t see a place make a mess of their attempted branding efforts. Let’s face it, branding places can be tricky because of the myriad stakeholders, city dynamics, competitors, politics and...

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October 7th 2014

When is the Right Time to Rebrand a City?

A month ago, I received a phone call from the convention & visitors bureau of a city we worked for about ten years ago. The Executive Director called to ask about the appropriate time to consider rebranding or repositioning his destination. My first response was to clarify the difference between...

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September 16th 2014

Is This the Year’s Worst Tourism Logo?

From time to time we see so-called destination branding strategies that are far less than stellar. Actually, many are just logos or taglines and are not even a component of brand strategies. But the recent logo design efforts of Haywood County Tourism Development Authority (HCTDA) is the worst we have...

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September 3rd 2014

Tourism Really is About Small Businesses

After delivering a presentation recently a city official challenged me on the notion that tourism in his small city was “a business of small businesses”. I quickly convinced him of this obvious fact by reviewing the “mom and pop” motels and restaurants listed in his city’s local visitors guide. How...

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Why the TDM Team?

We assist small cities and regions create competitive destination brands and achieve their tourism development goals.

 

Our team of highly experienced consultants work with you to research, define and bring to life your most potent destination brand along with the tourism  development plans and training to make your destination more compelling, unified, and competitive.

Decades of experience and constant research has led us to know what works, what doesn’t, and what gets the best results.

 

In hundreds of places worldwide our work has stood the test of time and is always imaginative, practical and immediately actionable. We always join the dots in the most creative and unexpected ways. 

 

 

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